SEO & SEM

Search Engine Optimization & Search Engine Marketing

Search engine optimization (SEO) and search engine marketing (SEM) ensure that the website is ideally found on the Internet. Only websites that are found on Google, Bing & Co. for relevant keywords ensure a steady stream of new website visitors - who ideally later become new customers. The search intentions of potential customers are as varied as the companies themselves. We help you with a target group-specific approach to tailor the website to the individual search behavior. For highly competitive markets, the placement of advertisements can be used as a supplement in order to prevail against the competition.

SEO means understanding the needs of the customer

The days of optimizing search engines for search engines are long gone - because they can no longer be tricked as easily as they used to be. Today, search engines perceive websites much more from the user's point of view and reward websites that create real added value for the user. So if you want to be listed at the top of Google, your website has to provide interesting, unique content for searchers. In addition, there are some technical requirements, which are equally important.

Target group

Understanding one's own target group is just as important for SEO as for all other processes in the company. This is the only way to optimize in a targeted manner.

Search Intention

What is the intention of a potential customer? For example, does he want to shop online, make an appointment, or visit a physical location?

Website

In addition to the text, search engines such as Google also value the presentation, accessibility and technical provision of a website.

Contents

Still topical: "Content is King". Providing interesting content is currently the best way to be successful online in the long term.

Frequently asked questions

Here you will find answers to some of the most frequently asked questions about SEO, SEM and Local SEO.

Isn't it enough to simply store relevant keywords?

Now a myth: simply add the desired keywords to the website to improve rankings. In the past, it was indeed possible to add the desired keywords via the "meta keywords" tag and thus improve the search rankings quite successfully. Since 2009, however, the meta keywords tag is no longer used by Google as a ranking factor (see also the official announcement from Google: Google does not use the keywords meta tag in web ranking). Other search engines such as Bing and Yahoo also use this to a small extent. This was simply too unreliable as well as very susceptible to misuse.

When did Google last change its search algorithm?

The latest major update is called "BERT", which has been active since October 24, 2019. It is the biggest search algorithm change in the last 5 years. Allegedly, the update affects about every tenth search query. The biggest impact was or is on results for long-tail keywords. This means that Google wants to better understand complex, longer search queries in particular - in order to be able to deliver even more suitable results, of course. With BERT, new requirements for SEO will arise. Rather unaffected by the Google update will remain the local search and thus Local SEO.

Agency & customer becomes a we.

Creating great things can only be done together!