{"id":4610,"date":"2022-02-02T14:11:54","date_gmt":"2022-02-02T13:11:54","guid":{"rendered":"https:\/\/pb.lochbronner.com\/glossar\/wordpress\/"},"modified":"2022-02-02T14:11:54","modified_gmt":"2022-02-02T13:11:54","slug":"wordpress","status":"publish","type":"glossary","link":"https:\/\/www.lochbronner.com\/en\/glossar\/wordpress\/","title":{"rendered":"WordPress"},"content":{"rendered":"<p><strong>WordPress<\/strong> has become indispensable in online marketing. But what does it mean and how does it work at all? Briefly explained: <strong>WordPress<\/strong> is a simple and very popular web application\/publishing tool that allows you to create your own website or blog. The <strong>Content Management System (CMS)<\/strong> <strong>WordPress<\/strong> has been around since 2003 and is now used to power more than 43 % of all websites on the Internet. It was developed by Automattic (founder: Matthew Mullenweg).<\/p>\n<h2>What can I do with WordPress?<\/h2>\n<p>Today, with WordPress, I can <strong>create any kind of website<\/strong> (homepage, blog, campaign site, corporate websites, online magazine, news portals, event website, portfolio, newsletter, social platform).  Especially in the area of <strong>E-commerce stores<\/strong> WordPress and WooCommerce (as a store plugin for WordPress) dominate the market. It is possible to process, manage and publish texts and images even without extensive programming knowledge. The PHP programming language forms the technical basis for this. This means that even beginners can create their own website with the help of WordPress.<\/p>\n<h2>\u00a0How does WordPress work?<\/h2>\n<p><strong>WordPress<\/strong> is an easy to use <strong>Publishing Tool<\/strong>with which text modules and images can be published on the Internet. The required <strong>WordPress Software<\/strong> can be downloaded in a few minutes and then installed on your own web server. <strong>WordPress<\/strong> is a <strong>Open source content management system<\/strong> (licensed under GPLv2). The WordPress software can be used and modified free of charge. A content management system CMS is a tool that allows you to manage the content or structure of your website without having to have any knowledge of programming. Thanks to the easy-to-understand structure of the backend and the administration interfaces, it is possible to keep your website up to date and make changes to the design or content at the click of a mouse.<\/p>\n<p>WordPress is based on the\u00a0<strong>PHP scripting language.\u00a0 <\/strong><strong>All data will be <\/strong>in a\u00a0<strong>Database (MySQL)<\/strong> stored on the web server. For this to work, the web hosting provider must support PHP and MySQL.<\/p>\n<p>WordPress is divided into a\u00a0<strong>Frontend and a backend<\/strong>. As frontend the\u00a0<strong>Actual website <\/strong>that is, what the page visitor sees. In the<strong>\u00a0<\/strong><strong>Backend<\/strong><strong>\u00a0<\/strong>the webmaster can post content, create pages and posts and upload images.<\/p>\n<h2>How much does WordPress cost?<\/h2>\n<p><strong>WordPress<\/strong> is as an open-souce solution first of all completely <strong>free of charge. <\/strong>It is owned by the non-profit WordPress Foundation. You can download the German version on the <a href=\"https:\/\/de.wordpress.org\/download\/\">Download WordPress.org Website<\/a>. This often leads to misunderstandings, because there is also a fee-based offer via WordPress.com. However, it is not WordPress itself that is subject to a charge, but only the technical provision. WordPress as <b>Software <\/b>itself is therefore free of charge.<\/p>\n<h2>Why should I use WordPress?<\/h2>\n<p>There are many reasons to use WordPress. The <strong>free open source software<\/strong> is probably the biggest incentive here. There are also many <strong>Open source plugins and themes<\/strong>that are helpful in the design of the website. Plugins (tools) change the way the website works, themes change the look of the page. The user currently has more than 50,000 free plugins and 5,000 free themes.<\/p>\n<p>Another compelling reason to use WordPress arises in the <strong>simple installation<\/strong>. <strong>User-friendly tools<\/strong> help with the installation process. Even beginners will quickly find their way around thanks to the simple configuration.<\/p>\n<p>More topics in our <a href=\"https:\/\/www.lochbronner.com\/en\/glossar\/\">Glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>WordPress ist im Online Marketing nicht mehr wegzudenken. Doch was versteht man darunter und wie funktioniert es denn \u00fcberhaupt? Kurz erkl\u00e4rt: WordPress ist eine einfache und sehr beliebte Webanwendung\/Publishing Tool, mit der man eine eigene Webseite oder einen eigenen Blog erstellen kann. Das Content Management System (CMS) WordPress gibt es seit 2003 und inzwischen werden [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-4610","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WordPress - Sebastian Lochbronner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lochbronner.com\/en\/glossar\/wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WordPress - Sebastian Lochbronner\" \/>\n<meta property=\"og:description\" content=\"WordPress ist im Online Marketing nicht mehr wegzudenken. Doch was versteht man darunter und wie funktioniert es denn \u00fcberhaupt? Kurz erkl\u00e4rt: WordPress ist eine einfache und sehr beliebte Webanwendung\/Publishing Tool, mit der man eine eigene Webseite oder einen eigenen Blog erstellen kann. Das Content Management System (CMS) WordPress gibt es seit 2003 und inzwischen werden [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lochbronner.com\/en\/glossar\/wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebastian Lochbronner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/wordpress\\\/\",\"url\":\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/wordpress\\\/\",\"name\":\"WordPress - Sebastian Lochbronner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/#website\"},\"datePublished\":\"2022-02-02T13:11:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/wordpress\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/wordpress\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/wordpress\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.lochbronner.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WordPress\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/#website\",\"url\":\"https:\\\/\\\/www.lochbronner.com\\\/\",\"name\":\"Sebastian Lochbronner\",\"description\":\"Designer, Unternehmer, Espressoliebhaber\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lochbronner.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WordPress - Sebastian Lochbronner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lochbronner.com\/en\/glossar\/wordpress\/","og_locale":"en_US","og_type":"article","og_title":"WordPress - Sebastian Lochbronner","og_description":"WordPress ist im Online Marketing nicht mehr wegzudenken. 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