{"id":4613,"date":"2022-02-04T08:52:45","date_gmt":"2022-02-04T07:52:45","guid":{"rendered":"https:\/\/pb.lochbronner.com\/glossar\/design-thinking\/"},"modified":"2022-02-04T08:52:45","modified_gmt":"2022-02-04T07:52:45","slug":"design-thinking","status":"publish","type":"glossary","link":"https:\/\/www.lochbronner.com\/en\/glossar\/design-thinking\/","title":{"rendered":"Design Thinking"},"content":{"rendered":"

In the field of online marketing, there are classic design disciplines such as shaping and design. Design thinking is a Innovation method<\/strong>The focus is not on the technical solvability of a task, but rather on the User wishes and their needs as well as<\/strong> user-oriented invention to the focus<\/strong> has. You look at a problem through the eyes of the user and thus take on the role of the user.<\/p>\n

Create Design Thinker user-friendly solutions<\/strong>. The needs and wishes of the users are the focus here. Possible are the development of products and services, as well as be helpful in digitization processes or the development of new business models.<\/p>\n

However, design thinking is useless if a product idea has already been developed and the result only needs to be worked out in detail and confirmed. Design thinking aims to solve problems, develop new ideas and approaches and not accompany projects that have already been created in the final phase.<\/p>\n

How does \/ does Design Thinking work?<\/h2>\n

The key point of design thinking is that innovation arises from a Intersection of the factors human<\/strong> (what is desired), Technology<\/strong> (what is feasible) and Economy<\/strong> (what is marketable) arises. The points of attractiveness, feasibility and profitability must be taken into account in equal measure so that the developed idea can then also be successful. This is how innovative products and services become attractive and also feasible and profitable.<\/p>\n

Design Thinking is Always focused on people and their needs<\/strong>. Once the needs of the target group have been identified and understood, the development of possible ideas can begin. The \"target object\" is viewed from a wide variety of angles without committing to a line of development too early.<\/p>\n

A major advantage of design thinking is the Cooperation of different interdisciplinary<\/strong> Teams<\/strong> viewed. The teams from different disciplines exchange their skills, thereby complementing each other and jointly developing new solution ideas for a project with divergent approaches. There is a consensus that problems are best solved when teams from different areas work together and bring together different approaches.<\/p>\n

Design thinkers also like to work in an environment that is as flexible as possible. The teams work with whiteboards and presentation surfaces to be able to present creative ideas to each other. The individual team members develop a wide variety of concepts, which are then brought together to achieve an optimal solution for the end user (agile project management<\/strong>). Individual steps are repeated until the team has found a user-friendly solution (iterative process). The basic principles Team, space and<\/strong> Process<\/strong> come into play here.<\/p>\n

Schematically, design thinking can be divided into the following work steps: Understanding, observing, developing synthesis, brainstorming, developing prototypes, testing and optimization phase.<\/p>\n

Why Design Thinking?<\/h2>\n

With design thinking the needs of the target group determine the solution<\/strong>. The Cut meng from benefit<\/strong> (Consumer), Technology<\/strong> (feasibility) and economy<\/strong> (marketability) are the pillars for the success of design thinking. Ideas are often presented to end customers at an early stage of development in the form of prototypes (mini-models, role plays, collages). This allows them to provide feedback long before the market launch. This means that later practical results<\/strong> possible.<\/p>\n

Curiosity and openness to other perspectives determine the creative working culture<\/strong> in design thinking, which ultimately also accounts for their success. In media agencies, design thinking can drive forward the structuring of project work and strengthen the interaction between consulting, planning and implementation.<\/p>\n

More topics in our Glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Im Bereich Online Marketing gibt es die klassischen Design-Disziplinen wie Formgebung und Gestaltung. Design Thinking ist eine Innovationsmethode, bei der nicht die technische L\u00f6sbarkeit einer Aufgabe im Mittelpunkt steht, sondern Nutzerw\u00fcnsche und deren Bed\u00fcrfnisse sowie nutzerorientiertes Erfinden zum Focus hat. Man betrachtet ein Problem durch die Brille des Users und begibt sich damit in die […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-4613","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nDesign Thinking - Sebastian Lochbronner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lochbronner.com\/en\/glossar\/design-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking - Sebastian Lochbronner\" \/>\n<meta property=\"og:description\" content=\"Im Bereich Online Marketing gibt es die klassischen Design-Disziplinen wie Formgebung und Gestaltung. Design Thinking ist eine Innovationsmethode, bei der nicht die technische L\u00f6sbarkeit einer Aufgabe im Mittelpunkt steht, sondern Nutzerw\u00fcnsche und deren Bed\u00fcrfnisse sowie nutzerorientiertes Erfinden zum Focus hat. 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