{"id":4614,"date":"2022-02-04T10:22:56","date_gmt":"2022-02-04T09:22:56","guid":{"rendered":"https:\/\/pb.lochbronner.com\/glossar\/double-opt-in\/"},"modified":"2022-02-04T10:22:56","modified_gmt":"2022-02-04T09:22:56","slug":"double-opt-in","status":"publish","type":"glossary","link":"https:\/\/www.lochbronner.com\/en\/glossar\/double-opt-in\/","title":{"rendered":"Double Opt-in"},"content":{"rendered":"<p>There are currently 3 different opt-in <strong>Registration procedure for advertising contact<\/strong>Single opt-in, confirmed opt-in and double opt-in. If a user wishes to receive information or advertising, they must expressly agree to this in a registration and thus <strong>consent to the use of his data<\/strong>. Opt-in here means to choose or decide for something.<\/p>\n<p>At <strong>Single opt-in<\/strong> the customer data is forwarded to the newsletter tool, whereby the e-mail recipient is automatically saved in the newsletter distribution list. Here<strong> suffices<\/strong> for registration <strong>one click on the subscribe button<\/strong>.<\/p>\n<p>At <strong>Confirmed Opt-In <\/strong>becomes <strong>after registration an automated confirmation e-mail<\/strong> (Confirmation) is sent. This e-mail also contains a link that the user can use to unsubscribe from the newsletter.<\/p>\n<p>When subscribing to newsletters or company information, the <strong>Double Opt-in<\/strong>\u00a0 (<strong>DOI) <\/strong>the most elaborate, but one<strong> legally recognized method<\/strong>. The user receives with this <strong>\"double accession\"<\/strong> additionally a <strong>Email with a link that he must click as confirmation<\/strong>to be able to subscribe to a newsletter. This can be a simple reply email or it can require a check mark on a landing page. Once the recipient has confirmed a second time that they wish to subscribe to the newsletter, they are added to the mailing list.<\/p>\n<p>The double opt-in is intended to <strong>Protect consumers from spam<\/strong>, as sending unsolicited commercial emails is not allowed.<\/p>\n<h2>Is double opt-in mandatory?<\/h2>\n<p>In the area of advertising law, there have been new regulations in recent years to prevent unwanted advertising. Consumers are increasingly annoyed by the growing flood of spam on the Net. Thus <strong>Companies and online merchants are encouraged to ensure that emails are not sent without the recipient's informed consent<\/strong>. In the meantime, violations can result in high warning costs.<\/p>\n<p>Here offers the <strong>Double opt-in is a legally compliant method of proving consent to the sending of newsletters beyond doubt.<\/strong> Only the owner of the e-mail address can click on the link in the confirmation e-mail. No user can complain about receiving unsolicited advertising. If the double opt-in mail does not contain any advertising, it cannot be declared as unwanted advertising.<\/p>\n<p>Double opt-in is recommended in the area of online marketing because, in addition to the improved legal situation, there is also a greater likelihood that a user will actually read a newsletter if they have consciously requested it.<\/p>\n<p>Note: This information does not constitute legal advice, nor are we authorized to give such advice. In case of doubt, please always seek advice from a specialist lawyer.<\/p>\n<p>More topics in our <a href=\"https:\/\/www.lochbronner.com\/en\/glossar\/\">Glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Es gibt derzeit 3 verschiedene Opt-in Anmeldeverfahren f\u00fcr werbliche Kontaktaufnahme: Single Opt-in, Confirmed Opt-in und Double Opt-in. M\u00f6chte ein Nutzer Informationen oder Werbung erhalten, muss er dem ausdr\u00fccklich in einer Anmeldung zustimmen und somit in die Verwendung seiner Daten einwilligen. Opt-in bedeutet hier w\u00e4hlen bzw. sich f\u00fcr etwas entscheiden. Beim Single Opt-in werden die Kunden-Daten [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-4614","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double Opt-in - Sebastian Lochbronner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lochbronner.com\/en\/glossar\/double-opt-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Double Opt-in - Sebastian Lochbronner\" \/>\n<meta property=\"og:description\" content=\"Es gibt derzeit 3 verschiedene Opt-in Anmeldeverfahren f\u00fcr werbliche Kontaktaufnahme: Single Opt-in, Confirmed Opt-in und Double Opt-in. M\u00f6chte ein Nutzer Informationen oder Werbung erhalten, muss er dem ausdr\u00fccklich in einer Anmeldung zustimmen und somit in die Verwendung seiner Daten einwilligen. Opt-in bedeutet hier w\u00e4hlen bzw. sich f\u00fcr etwas entscheiden. 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M\u00f6chte ein Nutzer Informationen oder Werbung erhalten, muss er dem ausdr\u00fccklich in einer Anmeldung zustimmen und somit in die Verwendung seiner Daten einwilligen. Opt-in bedeutet hier w\u00e4hlen bzw. sich f\u00fcr etwas entscheiden. 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