{"id":4615,"date":"2022-02-04T10:25:17","date_gmt":"2022-02-04T09:25:17","guid":{"rendered":"https:\/\/pb.lochbronner.com\/glossar\/backlink\/"},"modified":"2022-02-04T10:25:17","modified_gmt":"2022-02-04T09:25:17","slug":"backlink","status":"publish","type":"glossary","link":"https:\/\/www.lochbronner.com\/en\/glossar\/backlink\/","title":{"rendered":"Backlink"},"content":{"rendered":"<p>A backlink (engl. <strong>Back reference<\/strong>) describes a <strong>Hyperlink<\/strong> <strong>(short: link), which leads from a web page to a<\/strong> <strong>other website leads<\/strong>. Backlinks are also known as inbound links or external links.<\/p>\n<p>The number and quality of backlinks is taken into account by search engines for the <strong>Google ranking of a website<\/strong> used. The higher the number of high-quality backlinks, the more helpful and interesting a domain appears to be on the Internet. A backlink in this case is <strong>a kind of recommendation, a certain<\/strong> <strong>Visit website<\/strong>.<\/p>\n<h2><strong>Importance of backlinks<\/strong><\/h2>\n<p>Backlinks are <strong>fundamental for the search engine ranking<\/strong>. The higher the <strong>Number of high-quality backlinks<\/strong> on a website, the higher this domain will be rated by the search engine and <strong>Finally ranked<\/strong>.<\/p>\n<h2>Quality before quantity<\/h2>\n<p>It is of no use to me if my website has a large number of backlinks, but these are useless from an SEO (search engine optimization) point of view (keyword link spam). <strong>Already a<\/strong> <strong>A high-quality backlink, on the other hand, can have a big impact<\/strong>. Here, quality clearly takes precedence over quantity.<\/p>\n<p>Google is making efforts to evaluate the quality of backlinks and to be able to recognize link spam more quickly. With the <strong>Penguin Update<\/strong> (Webspam Update) Google wants <strong>Webspam<\/strong> in the search results <strong>contain<\/strong>. Webspam are unfair techniques for Google (keyword stuffing, link schemes), which domain owners use to achieve the highest possible hits in search results without being of any use to the site visitors. This can even lead to Google excluding affected websites from the search results.<\/p>\n<p>You can recognize a good backlink by the fact that the inserted <strong>Link content to the lecturer<\/strong> <strong>Text module fits<\/strong>. Also, the link should be on an overall content quality web page. In addition, the link should be on a page that Google considers a <strong>trustworthy<\/strong> classifies. For Google, backlinks are the most important ranking element for websites alongside content. If you want more site visitors, i.e. traffic to your site, you need to address the issue of backlinks.<\/p>\n<h2>Anchor text<\/h2>\n<p>The anchor text is the (usually blue marked) <strong>Clickable text\u00a0 <\/strong>or text module<strong>, behind which is a<\/strong> <strong>Link hides<\/strong>. If the anchor text is clicked, the user is redirected to the target page. The Google search engine also reads the anchor text and evaluates how relevant it is.<\/p>\n<h2>Types of backlinks<\/h2>\n<p>Backlinks can be distinguished by the objects they are linked to or by their importance for the ranking in search engines. For example, backlinks in <strong>dofollow or nofollow<\/strong> (engl. follow) can be classified. There are image links (image as link content) or trash links (links from spam pages).<\/p>\n<p><strong>Dofollow<\/strong> describes a link that a software program is to follow during readout. This link is therefore called up by search engine crawlers in order to forward to the target stored in the link. Dofollow is a link which is crawled by search engines and <strong>as quality voice<\/strong> <strong>counted<\/strong> will.<\/p>\n<p><strong>Nofollow <\/strong>on the other hand, is a link that Google will not follow or redirect. Nofollow links are thus <strong>ignored in the rating by search engines<\/strong>. Google uses the nofollow attribute to curb comment spam or paid advertising links.<\/p>\n<p>More topics in our <a href=\"https:\/\/www.lochbronner.com\/en\/glossar\/\">Glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ein Backlink (dt. R\u00fcckverweis) beschreibt einen Hyperlink (kurz: Link), der von einer Webseite auf eine andere Webseite f\u00fchrt. Backlinks sind auch unter den Begriffen Inbound-Link oder externe Links bekannt. Die Anzahl und Qualit\u00e4t der Backlinks wird in Suchmaschinen f\u00fcr das Google-Ranking einer Webseite verwendet. Je h\u00f6her die Zahl hochwertiger Backlinks, desto hilfreicher und interessanter scheint [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-4615","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Backlink - Sebastian Lochbronner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lochbronner.com\/en\/glossar\/backlink\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Backlink - Sebastian Lochbronner\" \/>\n<meta property=\"og:description\" content=\"Ein Backlink (dt. R\u00fcckverweis) beschreibt einen Hyperlink (kurz: Link), der von einer Webseite auf eine andere Webseite f\u00fchrt. Backlinks sind auch unter den Begriffen Inbound-Link oder externe Links bekannt. Die Anzahl und Qualit\u00e4t der Backlinks wird in Suchmaschinen f\u00fcr das Google-Ranking einer Webseite verwendet. Je h\u00f6her die Zahl hochwertiger Backlinks, desto hilfreicher und interessanter scheint [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lochbronner.com\/en\/glossar\/backlink\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebastian Lochbronner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/backlink\\\/\",\"url\":\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/backlink\\\/\",\"name\":\"Backlink - Sebastian Lochbronner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/#website\"},\"datePublished\":\"2022-02-04T09:25:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/backlink\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/backlink\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/glossar\\\/backlink\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.lochbronner.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Backlink\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lochbronner.com\\\/#website\",\"url\":\"https:\\\/\\\/www.lochbronner.com\\\/\",\"name\":\"Sebastian Lochbronner\",\"description\":\"Designer, Unternehmer, Espressoliebhaber\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lochbronner.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Backlink - Sebastian Lochbronner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lochbronner.com\/en\/glossar\/backlink\/","og_locale":"en_US","og_type":"article","og_title":"Backlink - Sebastian Lochbronner","og_description":"Ein Backlink (dt. R\u00fcckverweis) beschreibt einen Hyperlink (kurz: Link), der von einer Webseite auf eine andere Webseite f\u00fchrt. Backlinks sind auch unter den Begriffen Inbound-Link oder externe Links bekannt. Die Anzahl und Qualit\u00e4t der Backlinks wird in Suchmaschinen f\u00fcr das Google-Ranking einer Webseite verwendet. 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