{"id":4125,"date":"2017-08-23T10:59:23","date_gmt":"2017-08-23T08:59:23","guid":{"rendered":"https:\/\/pb.lochbronner.com\/portfolio\/vr-bank-corporate-identity\/"},"modified":"2022-05-11T13:54:20","modified_gmt":"2022-05-11T11:54:20","slug":"vr-bank-corporate-identity","status":"publish","type":"portfolio","link":"https:\/\/www.lochbronner.com\/en\/portfolio\/vr-bank-corporate-identity\/","title":{"rendered":"Brand Manual VR Bank"},"content":{"rendered":"<p>A corporate identity manual was created for VR Bank Kaufbeuren-Ostallg\u00e4u eG, in which we collaborated on the concept and were responsible for the design. The basic strategic idea behind this project was as follows: \"A strong brand is attractive to customers and helps to bind them to the company in the long term.\"<\/p>\n\n\n\n<p>The 80-page brand book was designed as a stand-up ring binder and is divided into four sections: Vision, Corporate Design (CD), Corporate Language (CL), and Greeting Cards. The elaboration of these guidelines is intended to standardize communication across all VR Bank channels.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lochbronner.com\/wp-content\/uploads\/2022\/05\/vr-bank-corporate-identity02-min.jpg\" alt=\"VR Bank Corporate Identity Handbuch\" class=\"wp-image-603\" width=\"1100\" height=\"880\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lochbronner.com\/wp-content\/uploads\/2022\/05\/vr-bank-corporate-identity03-min.jpg\" alt=\"VR Bank Corporate Identity Handbuch\" class=\"wp-image-604\" width=\"1100\" height=\"880\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lochbronner.com\/wp-content\/uploads\/2022\/05\/vr-bank-corporate-identity04-min.jpg\" alt=\"VR Bank Corporate Identity Handbuch\" class=\"wp-image-605\" width=\"1100\" height=\"880\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lochbronner.com\/wp-content\/uploads\/2022\/05\/vr-bank-corporate-identity05-min.jpg\" alt=\"VR Bank Corporate Identity Handbuch\" class=\"wp-image-606\" width=\"1100\" height=\"880\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lochbronner.com\/wp-content\/uploads\/2022\/05\/vr-bank-corporate-identity06-min.jpg\" alt=\"VR Bank Corporate Identity Handbuch\" class=\"wp-image-607\" width=\"1100\" height=\"880\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>F\u00fcr die VR Bank Kaufbeuren-Ostallg\u00e4u eG wurde ein Corporate Identity Handbuch erstellt, bei dem wir am Konzept mitgearbeitet haben und f\u00fcr die Gestaltung verantwortlich waren. Strategischer Grundgedanke hinter diesem Projekt lautete wie folgt: &#8220;Eine starke Marke ist attraktiv f\u00fcr Kunden und hilft, sie langfristig an das Unternehmen zu binden.&#8221; Das 80-seitige Markenbuch wurde als aufstellbares [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4136,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"portfolio_kategorie":[43,42],"class_list":["post-4125","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_kategorie-branding","portfolio_kategorie-print"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portfolio: Markenhandbuch VR Bank - Corporate Identity &amp; Design<\/title>\n<meta name=\"description\" content=\"Portfolio: Erstellung eines Markenhandbuchs f\u00fcr die VR Bank inkl. Corporate Identity &amp; Design &amp; Language. 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