Brand Manual VR Bank

A corporate identity manual was created for VR Bank Kaufbeuren-Ostallgäu eG, for which we collaborated on the concept and were responsible for the design. The basic strategic idea behind this project was as follows: "A strong brand is attractive for customers and helps to bind them to the company in the long term."

The 80-page brand book was designed as a stand-up ring binder and is divided into four sections: Vision, Corporate Design (CD), Corporate Language (CL), and Greeting Cards. The elaboration of these guidelines is intended to standardize communication across all VR Bank channels.