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A backlink describes a hyperlink (short: link) that leads from one web page to another web page. Backlinks are also known under the terms inbound link...

First things first: What is the difference between a cookie banner and a cookie consent tool? Cookies are sweet, but we don't always like them,...

In the field of online marketing, there are the classic design disciplines such as shaping and design. Design thinking is an innovation method that does not focus on the technical solvability of a...

There are currently 3 different opt-in registration procedures for advertising contact: single opt-in, confirmed opt-in and double opt-in. If a user wants to receive information or advertising, they must...

Attempt at a simple explanation: The European Union's Basic Data Protection Regulation DSGVO regulates how public authorities, companies, practices or associations handle the personal data of their customers, visitors, employees or...

When creating an online store based on WordPress, you automatically come across the term WooCommerce. But what does it mean? WooCommerce is a plugin...

WordPress is indispensable in online marketing. But what does it mean and how does it work at all? Briefly explained: WordPress is a simple...

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