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Numerous companies use the US web analytics service Google Analytics. But a decision by the Austrian and now also the French data protection authorities has been causing a stir since the beginning of the 2022...

Flywheel marketing is currently the talk of the advertising industry. It is supposed to replace the sales funnel. The sales funnel describes a process in which...

What actually is a brand identity? Brand identity expresses what a brand stands for. It describes the core of your brand from your perspective as the brand owner. You describe...

Branding describes the active shaping of a brand into a company's own identity and a strong figurehead. The customer recognizes the brand and associates it with...

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