Strategy, Branding & Logo Design

Sport conveys values & emotions. With this in mind, we worked with Peter Böhm, founder of Axe Gym, at the beginning of the process to take a close look at the values that should be conveyed through the brand image. Thai boxing and MMA are not exactly sports that you would sign your own child up for without reservation. However, the Axe Gym is primarily about good sportsmanship, ambition, fairness, team spirit and, last but not least, fun. Despite the supposed toughness of martial arts, the aim is to convey positive impressions and emotions, which the whole team ultimately stands for.

An axe in the logo - at first glance, this may seem a little ironclad, ruthless and merciless. Perhaps a small provocation to all those who attribute excessive brutality to sports. Because ultimately it's more about not behaving "like an axe in the forest". Apart from that, some values can be taken from professional woodcutting: Strength, precision, endurance and being aware of a certain residual risk.

Web design and WordPress website

Based on the branding, a WordPress website was created that reflects all core elements. A protected member area holds additional information for all exercisers. The Axe Gym can maintain and update all content itself through the WordPress content management system.

Offline & Print & Outdoor Advertising

For a local company with a regional catchment area, a target group-specific offline strategy is of course essential. Here, a mixture of print advertising and eye-catching facade design is used.

Logo design and branding

Prachtwand stands for modern interior design. With the combination of high-quality processing techniques and selected materials, a unique room ambience is created. The logo symbolizes a stamp with which motifs can be imprinted into the still wet concrete. The simple basic colors black, gray and white can be combined perfectly with the photos of the interior and room designs.

Web design and WordPress website

We designed a modern WordPress website for Prachtwand. The focus was on the photographs of the interiors, which give a perfect picture of the service. With a discreet navigation and the limitation to the colors black and white, the photos of the walls and floors look even more elegant. Our client can easily maintain and update all content themselves using the WordPress content management system.

Print media and advertising material

Just like the logo and website, the print and advertising materials are also presented in a sophisticated black-and-white look. A very strong cardboard was chosen for the business cards to convey value and durability. The simple form of the logo also allows for many other possible applications, such as textile printing, vehicle wrapping, etc.

A corporate identity manual was created for VR Bank Kaufbeuren-Ostallgäu eG, in which we collaborated on the concept and were responsible for the design. The basic strategic idea behind this project was as follows: "A strong brand is attractive to customers and helps to bind them to the company in the long term."

The 80-page brand book was designed as a stand-up ring binder and is divided into four sections: Vision, Corporate Design (CD), Corporate Language (CL), and Greeting Cards. The elaboration of these guidelines is intended to standardize communication across all VR Bank channels.

The Singoldsand Festival in Schwabmünchen is a two-day youth and pop culture festival for people interested in culture and music, as well as students and families with children. It is organized entirely on a voluntary basis by the youth advisory council of the town of Schwabmünchen and a team of over 200 young people.

Since 2013, we have also been involved in the festival on a voluntary basis in the area of marketing. This includes illustrations, print design and the website.

Juicy burgers, crispy pizzas and an excellent selection of the finest spirits - Germar's combines the trendy food of an American burger restaurant with the cozy atmosphere of an Irish pub.

For Germar's, we created a logo, website, menus, advertising material and product packaging. We also created designs for the app. The focus was on a modern appearance that reflects the charm of the location.