If you've had little or no exposure to online marketing, you're probably wondering how you can benefit from it - whether you're a small business owner, a midsize company, or a global corporation:
The list of benefits could go on and on, but you'll have noticed what I'm talking about. I recommend that you start with a small investment of time and money. Once you have "tasted blood" and are satisfied with the results, you can increase your efforts bit by bit.
Sounds logical, but is often forgotten or only implemented half-heartedly. Before you spend even one second on the implementation of an online marketing measure, you should definitely be clear about your goals.
Every advertiser pursues individual goals with his campaigns. The possibilities offered by the Internet today are manifold:
You should be as specific as possible when setting goals, no matter how high or low the initial investment.
"I want more sales."
"With Facebook ads in my region (40km radius), I want to acquire 20 new customers within a month, using a maximum of 15 euros of advertising budget per new customer on average."
The example shows that goals must be specific, measurable, executable, realistic and scheduled. This approach is also called SMART.
Here's another example of a SMART goal:
These characteristics don't necessarily apply to every one of your online marketing goals, however, they have proven useful in practice because:
With the right and correctly formulated goals, you can also tackle more complex online marketing measures. Make a habit of setting goals - you can also benefit from this in your private life. Now that your goals are set, here comes the implement!
In the following infographic "Define your online marketing goals" you can see the process listed again in a very simplified way.
Need help with your online marketing & branding goals? We are happy to help!