How does a marketing agency support a start-up?

The success of start-ups depends on many factors. How can agencies help young companies to be more successful?...

Brand Story: The story behind the brand

What actually is a brand identity? Brand identity expresses what a brand stands for. It describes the core of your brand from your perspective as the brand owner. You describe...

Brand identity - What does your brand stand for?

What actually is a brand identity? Brand identity expresses what a brand stands for. It describes the core of your brand from your perspective as the brand owner. You describe...

What is branding - and do I need it?

Branding describes the active shaping of a brand into a company's own identity and a strong figurehead. The customer recognizes the brand and associates it with...

What is the difference between brand, branding and brand identity?

In the field of marketing, one encounters many buzzwords about whose exact content one is often not at all sure. Today, we turn our attention to the...